Blog

The beverage market has seen a paradigm shift in recent years, with private label sparkling water emerging as a significant player in the refreshment sector. According to a report by IWSR, the global sparkling water market is projected to grow at a compound annual growth rate (CAGR) of 9.3% from 2021 to 2025, driven largely by the increasing consumer preference for healthier alternatives to sugary beverages. Private label sparkling water, in particular, has captured the attention of retailers and consumers alike, accounting for approximately 23% of the market share in the U.S. alone, as noted in the Nielsen report. This trend highlights not only the rising demand for affordable and diverse beverage options but also the opportunity for retailers to capitalize on consumer trends by offering high-quality, branded private label products that cater to health-conscious individuals seeking refreshing alternatives. As we explore the secrets behind this sparkling revolution, we will delve into strategies that retailers can employ to enhance their private label offerings and elevate consumer engagement.